Explore Linda Donoian's journey in the Art Shop Industry

That’s an excellent question. I bet you get a lot of different answers. When I think of ‘rootless’, I think of obviously having no roots, just starting from absolute scratch, developing your roots and then making sure the roots are strong enough so that you can grow into whatever it is that you’re aiming to. So I think that a lot of entrepreneurs could describe themselves as rootless because if they don’t have an end somewhere or someone to show them the ropes or a business that was passed on by family, they’re starting from scratch. So they’re building their roots. Certainly, our own personal roots have a lot to do with it along with our cultural background, our growing up as a young child, what we were taught, what we were shown. I can just tell you I’ve kind of always had the entrepreneurial spirit. I remember when I lived in Auburn, Massachusetts and I would walk to a golf course and my sister and I, during the summer, would go down and sell lemonade. We did that until we got kicked off; we weren’t supposed to be selling there because there was a clubhouse that all the golfers would go to but that was in the days when you had to watch the kids too closely. We were probably ten and eight and my mom would make us a big thermos of lemonade and we’d go down and sell it for $0.10 a glass we always sold out. – Linda Donoian

I am a proud Armenian-American. I grew up in central Mass in Auburn. I lived in Worcester for a while and then we moved to Auburn. My parents bought their first home when I was, I think, four years old and was brought up with a lot of strong family values, unbelievable work ethic that I’m sure a lot of other people have as well and an opportunity to be freethinkers. Obviously, there were rules and we had to follow the rules, but nobody ever said we couldn’t or shouldn’t do something. I remember at a young age getting art lessons. I would go with a neighbor who used to go to art lessons and my parents would give me the money to go as well. That was huge for me. I loved being able to pursue that. Things were tough when we were young, there wasn’t a lot of extra money. So I knew that if they were letting me go and paying for some lessons, that was a big deal. – Linda Donoian

Well, right out of high school, I knew I wanted to go to Clark University. I had the obligatory meeting with the guidance counselor as you do when you’re getting ready to graduate. She asked me what I liked and I told her I really loved art. She told me to forget that because you can’t make any money with art. So, she dismissed that. Then I said I really loved animals and that I was thinking maybe being a vet, but I didn’t really like blood and all that sort of stuff. So, I said, the other thing I would  really love to do is be a teacher and that was it. She told me to choose that. You hear these adults who supposedly know what you’re supposed to be doing and they’re guiding you a certain way but I did enjoy teaching. I actually used to play teacher with my brother. So, I went to Clark University and studied to be a teacher. When I got out, it was around Proposition 2 ½ so there really weren’t a lot of teaching positions around. So, I did a lot of different things. I was a public housing manager for a while. While I was in college, I worked at a respite program and eventually I got into being an adjunct professor when my children were young at several local universities and I really loved it. I always loved teaching, and all the while I’m trying to still kind of pursue my art in my spare time. However, when you have a young family, hobbies aren’t readily available. You don’t really have a whole lot of time. About ten, 12 years ago, I was working for a nonprofit writing curriculum and I got laid off. I thought about it long and hard and I realized I really wanted to open up an art store that supports local artists. So, I went around and looked for a place to rent, and I opened up a store in Holden. I did it for two years and I loved it. The artists did well. They were all local artists and I’m just a big fan of small business and supporting local artists. I try to discourage people from going to big box stores and buying art that’s mass produced overseas. There’s so many talented people. Why wouldn’t you want something that’s one of a kind or something made by somebody else? So I did that for a couple of years. I loved it, have no regrets. I don’t want to be a person that says ‘I could’ve, would’ve, should’ve’. I always want to say that I tried it and I don’t regret doing it. When I look back on that experience I know that what it really came down to was the overhead being too much. I would make money for the overhead, but then there would be nothing left. So during the pandemic, believe it or not, I was inspired. Everybody was buying everything. People were buying toilet paper, groceries, on Amazon, people didn’t even see what they were buying. I thought the time had come when you could buy art online as long as someone can return it for a full refund, if they once they get it, they don’t like it. That is one of our, you know, return policies. You can do that. So in June of 2020, I started working on it and I launched it in October of 2020. – Linda Donoian

Yeah, it’s hard. Like, I think that it’s always a learning experience, even if you worked in an art store before and to be pulled the trigger and you’re the number one boss and you make all the decisions, and keep in mind, you know, you’re going to mess up. You’re going to make mistakes. I certainly didn’t go into the brick and mortar store thinking it would be great if I could last two years. That’s not what my intention was. My intention was to grow the business but as time went on, I tried to market towards a certain clientele.  At that time, there were probably three or four families in Holden that owned a lot of the real estate. So, you didn’t really have a whole lot of choice about where you were going to set up shop and you don’t really know what the revenue is going to be until you actually physically start it. So, I would say to people to research everything, but understand that most successful people fail nine out of ten times. It’s the 10th time that they pick themselves up and realize it works that time. I mean, you’re going to learn. It’s going to be a learning experience and you can’t beat yourself up over it. – Linda Donoian

Well, that’s an excellent question. For me, it was I don’t want to say it was a little easier. I was having some serious health issues. So when I started working with the concept and working on the website in June 2020, I was having some health issues. Unfortunately, they got really bad. My intention was going another 5 to 7 years and maybe in 5 to 7 years. This side thing that I was working on can become my full time gig and I didn’t mind spending time on it because I loved it. It was my passion. Unfortunately, in September of that year, I had some serious medical issues and I began to realize that I wasn’t going to be able to be working as a teacher anymore. That was really hard because I loved my job, I loved my students, I enjoyed working with my colleagues, and it’s really nice having a steady job. The way I set it up wasn’t as a brick and mortar store. I could do my business any time, so the business was not going to interfere with me working full time. So, I had to make the difficult decision of giving my notice, retiring a lot earlier than I anticipated. I have to say honestly, thank God I had this business because it gave me a reason to get up in the morning because it was tough and I wasn’t ready to retire. I would encourage entrepreneurs that if you’re able to still work and do whatever you’d like on the side until it really starts becoming profitable, I would strongly urge you to do that. I know a lot of people just hand in their resignation and walk out and say, I got the world by its tail. I’m not going to say it can’t happen, but most times it doesn’t. Then it’s not easy because my paycheck also was helping build the business, paying for a lot of the different aspects and when I started the brick and mortar, just so you know, I had gotten laid off, so it wasn’t like I was leaving something I already had. If I hadn’t gotten laid off, I might have not done that or done it when I did. So it’s not right when people just leave their job but I would encourage people to still get that steady paycheck to come in. – Linda Donoian

Look at it this way. If you’re a teacher, you consider yourself a lifelong learner, right? So you have to believe in education otherwise you’re not an effective teacher. I have to say, I did pretty darn good with the students I had. So, I always believe that you are always learning every single day. I consider myself, you know, not Mensa level, but pretty smart and I decided I was going to figure out how to do certain things. If I didn’t know the answer to something, I was going to reach out and find out how to do it. So, because I did the other business that also gave me more confidence. I knew what I went through. I knew I had to set up an LLC, I had to set up an account so I could pay sales tax. The only difference here was that I wasn’t renting a physical space, I was doing a website. I knew I wanted to put it on a certain platform and luckily my younger son helped me initially figuring out how to do it. I wanted to make sure I knew exactly what I was doing because I have to be changing the website every single day. If something gets sold, I take it off, if I have to take a photo, I have to upload it. It’s constantly being maintained. So, he helped me with that initially. Again, a lot of it is a learning curve. You realize a lot of the resources are online. For instance, the platform I have the website on is Wix. They have a hotline you can call. I call them a lot and they also have a support group. So like if there’s something specific I’m struggling with, I’ll put the question out there and a lot of people that are part of their community will give you suggestions and recommendations. So, I knew I didn’t know anything. I knew how to set up a store, but not necessarily an e-commerce store. I knew I was going to have to learn. There was going to be a huge learning curve, but if it’s something you’re passionate about, you’ll figure it out.Then, I set up my own YouTube channel. It doesn’t sound like a big deal, but to me it felt like I had really figured it out. I am posting on Facebook, I have YouTube, Instagram, and even Tik Tok. When you are excited about what you’re doing, you will figure it out. You will ask for help. I have no shame in asking. I used to always tell my students to ask me because that’s my job. Well, guess what? I’m a student too, and I’m learning and I’m asking. There’s people out there that are willing to help. There’s a lot of online communities. One of them is Boston Business Women. I’ve reached out to several people saying if I have experience in something and offering to let me tell them what I’ve learned. Other people are willing to help. So, I certainly did not know where we were and I’m still learning. I’m still figuring out things now. – Linda Donoian

There are lots of different templates, there’s lots of different platforms. I would suggest people really research what’s going to be best for them. Look at the price. I mean, I did a lot of research on that and I came up with what was going to work best for me. I wanted to be able to pick up the phone and call someone if I was panicked because something screwed up on the website and was willing to learn and figure things out. Nobody knows everything, not even web builders. I see comments online from people who have been web designers for ten years, but might have never come across a certain issue and they’re asking questions, too. So, we’re all kind of in this together. However, you shouldn’t let the fear and the anxiety take over and that could be true of any job you have. I also knew as a teacher when I would go from district to district and I was in special ed, like there would always be new software. You had to learn this new software or a new database. You had to learn and you just had to do it because it’s part of your job. It might not be super exciting, but you have to do it. This is not any different, only it’s better because I like what I’m doing. I mean, not that I don’t like teaching, but it’s different. This is my baby. – Linda Donoian

Well, one of the things I did was starting off with the list of my artists from 12 years ago. I kind of went through the list and I decided who I would really want to come with me on this adventure. To be honest with you, it’s not a real gamble for the artists. Obviously, I’m picking people’s work that I’m familiar with. It doesn’t cost them anything to be on my site. There’s no charge. If you go to a craft fair, you’re paying for your space. It could be $50 for the table or $150 for the day. So as an artist, you are already starting in the hole and I’ve been there, done that. It’s very frustrating because if they haven’t done a good job marketing and there’s not a lot of traffic coming through, you’ll end up spending your whole day and you’ve lost money instead of making money. So that part of it is very appealing. I also did a lot of research and without mentioning any names, there’s a couple of websites out there that just specialize in art. The problem with those websites is that first of all, they’re not juried. So I could go buy a bunch of pocketbooks from China and turn around and sell them on that website. No one’s going to know. No one’s checking that it’s homemade. Second of all is way too big. So I went on and I put in a particular website because I just wanted to see how many were going to come up because really the situation is a lot of people would like to buy from local artists and support small businesses, but they don’t really know how to do it. so I did that and it came up for this particular platform, 45,000 entries for hair accessories. I thought to myself, nobody is going to look at page one and say they’re done? What if what if your art is on page 522? So that was another motivation to want a one stop shop where people can browse 13 different collections and people can rest assured that everything is juried, everything is hand-selected by me. It’s a little difficult sometimes for me because sometimes a piece of art might not necessarily be to my taste, but that doesn’t mean it’s not quality art. I’m always willing to take a gamble on somebody. If anything, there’s been situations where I’ve kind of turned people away and nobody that I’ve asked has refused, let’s just let’s just put it that way. – Linda Donoian

So basically the way the business model is that they either let me handle consignment, they either let me hold on to the art. If an artist is moving further away, when I get the order, they’ll create it.  For instance, this particular scarf was made by a woman named Shari Levin and she’s out of Newton. So when I get an order on my site for and there’s like 12 different choices, I will let her know. She actually creates it within the next couple of days and then she’ll ship it for me. So in essence, the artists are selling me the art wholesale and I am selling it for retail. I always try to make it affordable. I put myself in the shoes of the customer. What would I be willing to spend for something? The reality of the situation is that artists really don’t give back everything they put into something but my steady customers are the ones that really appreciate getting something that’s handmade locally. Even the glass pumpkins that I get from Norway, from Luke Adams, they’re all individuals. They’re all made differently. No two pieces are going to be exactly alike. That’s the beauty of it, you have something that no one else has. – Linda Donoian

It varies. This is my second full time year doing it. So the first part was only from October to December, which tends to be busy because it’s a holiday season. However, I’m noticing, you look for trends, that there’s certain times of the year that are slower than others. I do have some sales throughout the year. We just had a 4th of July sale and it was off of everything. So that was really exciting and it varies. Obviously I’m enjoying this, but we do want to make sales, we want to make people happy. One of the things that we started, which I’m super excited about, is doing fundraisers for nonprofit. So my first full year, we did a fundraiser for a Worcester Food Bank and we raised some money, which was wonderful and they were very appreciative and we’re doing it a little bit differently now. So if you have a nonprofit or a children’s group or church group or whatever and you’re looking to raise some money, we’re doing virtual pop ups for people. For instance, I have one scheduled in October and it’s a boys youth group and what we’re doing is letting the folks know and for all sales that come in, 50% of the profits, which is kind of a high margin, is going directly to the charity. I have two other groups that have already expressed interest in getting involved with that. So it’s a win-win for everybody because then the charity is very simple for them, right? I’m thinking of one that’s very interesting, there’s no physical location of this charity and the members that are part of the Facebook page are all over the United States. So you really couldn’t have a physical pop up but if you can do a virtual one maybe on a Thursday until Sunday and through marketing, let people know people are going to buy things anyway. So if someone is going to buy gifts, why not buy something that’s quality art, by supporting small business, local artists, and even better, you’re supporting that particular cause and you’re keeping art alive. – Linda Donoian

It’s difficult to pinpoint one strategy because it costs a lot of money to  market. So, it really makes you think about what you want to do. I’ve done some marketing through GoDaddy, I’ve done marketing through Facebook and Instagram ads, I’ve done some marketing through some local newspapers and a lot of it is trial and error. This is where those groups come in handy. I mean, everybody has something different to offer; might not be products per say, it might be services, but everybody has different advice. There are folks on Facebook that claim to be the gurus and they know the magic formula of whatever. I just try to keep it simple and I just try to say to people that when they buy something from “The Discerning Kaleidoscope”, you are supporting a small business and not a big box store. You’re also supporting local artists. Even more importantly, you are getting quality, beautiful art that you’re not going to find in other places. Sometimes it’s tough because I have a hard time realizing that some people don’t get it even though It’s so simple. So, we like to go to Maine and just this last weekend we were in Kennebunkport. I was in one of my favorite stores and they had these little beaded bracelets and I remember having bought beaded bracelets from them before but I had asked before I bought them whether they were locally made because they were very reasonable.  She said they were all local artists and that made me want to buy it even more. That’s just the way I think. I think more and more people are getting into that mode of wanting to support these local businesses, especially during this pandemic, when unfortunately, restaurants and other small businesses were going out of business because they couldn’t open. So, I think we have an obligation to really support the folks that we have here. – Linda Donoian

Great question. I mean, I’m always looking for new artists, I’m always scouting new folks, and I’m looking for folks that do something that I don’t have. I have people that approach me and I’ll say to go on to the website, look at what I have and If they have something I don’t have, let’s have a conversation about it. So, I’m always looking for something different. Having new artists obviously means having more sales, but even more exposure, getting people to all recognize “The Discerning Kaleidoscope”. You’ve got to get your word out. We’re not a big company, we’re not like Nike, Adidas or whatever. They have millions of dollars at their disposal for marketing. So, you’ve got to do what you can. I do a lot of pop up shows at our place in Maine. Last year, I did a pop up show in a community center. They only allowed the residents there, but that was okay. And people were thrilled. I mean, every single person that came was just beyond excited because they had no idea we had all this great stuff. I got a lot of wonderful customers that way and they couldn’t be thankful enough. I mean, it was quite a trip packing my whole store up in our car and traveling 2 hours north but we did it and we’re going to do it again this year. I even do it in my condo development. Sometimes you try things and it doesn’t work out but you’re not going to know until you try it. You can’t be an entrepreneur if you’re afraid of failure, because believe me, we all fail at some point or another. You look at what works and what doesn’t work. One of the things I’m looking at for marketing is doing a combined strategy through my website platform and more marketing through Facebook and Instagram. – Linda Donoian

I think it is. You have to be creative. Even I’ve gotten kind of out of my comfort zone at times because, for example, reels are a big thing on Instagram. People love to watch people create art. I have a couple reels from my artists. One of the potters, Hannah Lipper had sent me some and we posted that.The one of the scratchboard art is Joe Smith. We’re also doing interviews kind of like what you’re doing. We started an interview series of our artists where we do an interview and a studio tour. We did that with Joe Smith and that’s on YouTube. I’m definitely checking out what people have. I’m always amazed and I also post on my posts, it’s not just my own, my art or other artists’ art that is part of “The Discerning Kaleidoscope”. I’m sure you see it all the time on Facebook, all these different things that people have created. There was one I posted the other day that was out of, I think, Lisbon, Portugal and it was this huge, beautiful, colorful cat created out of plastic waste. I mean, you have to have some serious creativity to look at plastic and think that would make a really wonderful 20 foot cat statue. So yeah, you have to have creativity. – Linda Donoian

It is a journey and you’re right, you have to think differently. You need to have consistency. There’s not a day that goes by that I don’t do something with the business. Even when I was on vacation, I was on the beach chilling out, being very happy but I was also on my phone deciding what I was posting that day. What am I going to post that is going to spark the excitement and people to look at it? You have to be willing to work hard and that needs to be constant. Again, I don’t feel I went into this blind because I did it before. I mean, and I had friends and family come to the opening when I had the  brick and mortar business saying the nicest, most supporting words, which are wonderful accolades but I’m the type of person that if I say I’m going to do it, I’m going to do it. There’s a quote by a woman by the name of Ayn Rand. She was a Russian born American writer. She wrote a couple of books and her quote is, if I can get it straight, “The question isn’t who’s going to let me, it’s who’s going to stop me?“ That is always running in my head. You have to be willing to work hard. There are sacrifices and you have to be disciplined. I  don’t have a traditional job. I get up and I go to 8 to 5, and then I come home and work on the business. I’m home so, you know, I could be sitting there watching Dr. Phil all day, it’s very easy to do that but I have a to do list every single day. These are the things I have to get done. if I’m struggling with something, I’ll do a portion of it and then I’ll finish it up the next day or put it on another day. but you have to work hard. If you’re not willing to live and breathe for your business on a daily basis, then probably owning your own businesses is not for you because it’s not for everybody. People see folks on Facebook or on TV and all they see is dollar signs. They think they’re just going to make that kind of money. That’s not the way it works. It takes a lot of hard work. In most businesses, they say that if you can get past the five year mark, truly, then you’re golden. You can’t judge how great your business is going to be early on. For me, it’s been 19, 20 months now and I’ve accomplished so much in that amount of time. My husband reminds me of that because I get everybody else get frustrated about why I am not having more sales or how come something is happening but I get reminded that I’ve come a long way, and I’ve got to enjoy it. – Linda Donoian

It’s a lot. You know what I’m doing? Even if I don’t have an order on a particular day, I have to get out. There’s so many examples. I ordered pumpkins from Luke Adams and I’m so excited I got the box today. I was so happy because I wanted to bring a couple of them but I’m going to be out probably tomorrow shooting a reel of all the pumpkins to get people excited about what’s coming soon on the website. Furthermore, all the pumpkins are one of a kind, so I’m going to be taking each pumpkin, photographing it and listing it on the website. I mean, it’s not hard, but it’s laborious. It’s not the most glamorous part, but that’s what you have to do when you’re selling online. Anybody who’s selling anything online knows that unless you’re selling 40,000 of the same thing, which I wouldn’t necessarily want, once it’s sold, it’s sold. You can put an ‘out a stock’ and now you gotta put new inventory on. So you’ve got to be willing to work it. Sometimes, the reward isn’t always there monetarily every single day but you have to sense the reward that you’re doing what you’re supposed to be doing for the business. Even if I have orders, I’m doing everything. Most people are like a ‘one man show’ or an ‘one woman show’. I’m getting the art, I’m carefully wrapping it, finding the right size box and weighing it in, printing the label, taking it to the post office and that’s just for orders. I don’t mind doing that, but there’s so many different parts of keeping things going that you never get bored, but you have to be willing to work your butt off. – Linda Donoian

I see it continuing to grow. Again, I love what I’m doing and I’m trying to really raise awareness for “The Discerning Kaleidoscope”. Listen, there’s lots of competition out there, right? There’s a lot of competition for what you do. You have to figure out what makes you different. How do you stand out from everybody else because why shouldn’t someone just want to go on one of the other sites? It’s in fact because what we have to offer is so very completely different. Even when you go on to one of the art platforms, most of the stores specialize in one thing. So if you’re looking for hair accessories, let’s say you find someone that you love, but now you want to buy furniture and then want to find something else. The way my website is designed is that you can find any art you all in one location. In fact, we did a pop up in Revere not too long ago and a woman came by and she loved the celebration ball I bought, but she wanted something smaller. So I told her to let me reach out to the artist. I reached out to the artist who happened to be Jodi Tippet, and she agreed. So, she’s making a specialized piece for that particular woman. So I’m going to keep plugging away, I’m not going to stop. As I always say to people  “you’re not the boss of me. I do my own thing.” – Linda Donoian

One time I was  in a fundraiser talking with someone who didn’t realize it was me that picked it out. He asked: “Who was the smart person who came up with this long tongue twister? I said that it was me and explained it to him. So I wasn’t going to call the art store something generic. I really wanted it to be special and as you can tell, I love color. So, what has color? Kaleidoscope has color. I actually remember my father in law physically having a kaleidoscope and my boys looking through the kaleidoscope and they loved it. it’s constantly changing because you’re turning it. So I felt that could be part of it. Listen, even when I picked it, I never knew how to spell Kaleidoscope, but you do it enough, you learn to spell it. I also didn’t want it to be circusy, like when it’s the holidays and you might go for a drive and you go by some people’s houses that have these beautiful Christmas lights and some of them are really pretty and some of them are just tacky, flashing like a circus and you expect Beetlejuice to come out of somewhere? I don’t know but I wanted to relay that it is selective. I don’t want to say selective, discerning means showing good judgment and you’re choosing your particular colors, you’re being very selective. That’s how it got the name “The Discerning Kaleidoscope”. I had to go through the whole trademark thing too, because I wanted to make sure no one else had that name or take it. I was very proud of myself because a couple of months ago, I got the official word that our trademark is official. Nobody can touch it. That was a process. Who knew you had to jump through 10 million hoops to do that? But it was important for me to do that. We refer to it, obviously as “The Discerning Kaleidoscope, but also TDK too. It’s amazing because people will remember the name now. It’s kind of like my sons’ names. They have Armenian names and are hard for people to pronounce at first but guess what? I’ll run into other mothers; now, our kids are much, much older and they’ll ask how Farhan and Zaven are and I can’t remember their kid’s name. I can’t because it doesn’t stand out to me. I’m not making fun of them, I’m just saying when there’s an extra effort to try to remember something, you’re going to remember that, you don’t forget. I’m a teacher so I’m very particular in spelling. So I knew I was going to be able to master that. – Linda Donoian

Well, I think that everybody’s on their own journey, and you can certainly get ideas and suggestions, recommendations from other people but everybody’s situation is so different. What they’re selling is so different or what they’re providing as a service. So no two situations are going to be the same. I think that especially if you feel you’re not very knowledgeable about it, I would just caution people not to just automatically follow someone else’s advice that you view as more of an expert than you. You know your situation more than anybody else. I think it’s good to listen and be open minded in what is being told to you. You should explore, you should research, but don’t take it as the gospel truth. I don’t think there is a right path or a right way to get from point A to point B. I think of my students, let’s talk about that connection. You know, I could have two students who are very similar, and I’m trying to get both students to point B and the student over here might take longer and take a more convoluted path, but that’s what they need to do. The person over here may take a quicker path. Neither one is wrong. Neither one is right. Either one is better than the other. You know yourself, You know your business better than anybody else So don’t let anybody tell you what to do. Be open minded though, because they have a lot of knowledge and a lot of experience that you might not have but don’t be wowed by certain things. – Linda Donoian

They can go right on to the website, then go to thediscerningkaleidoscope.com. There’s an email address there that they can click. They have a Facebook page, they can, you know, contact me through that or Instagram or however else. I am always looking for new innovative artists. If someone wants to talk about their business and asks for my opinion, I’m certainly willing to share anything with them because you know that we all have to help each other. It’s not a competition. I don’t feel it’s a competition. I think we’re all out doing our own thing and we have an obligation, I think, as business women, to be supportive of one another and help each other. On Instagram is @thediscerningkal because of course it’s way too long and it wouldn’t fit but in everything else is the same, across our four channels. Having watched Tik Tok, I see some of the things that are being presented and then I look at the views. I see for example 39,000 views and  I don’t I don’t know,what am I missing?They’re sitting there eating pizza. Just goes to show you, anything goes. So, you just have to go for it and do it for yourself. You can’t always be doing things for other people. You do it for yourself. I decided to freehand a drawing of Elmo on TikTok and that was totally out of my comfort zone. However, I said: “You know what? I’m going to do it”. I see other people drawing a little bit better than stick figures and they are getting a lot of views and attention so I went for it. So I had fun doing it. I don’t know, maybe 200 people viewed it but I don’t care,  I had fun. – Linda Donoian